AB Sports

AB Sports is a sports accessories wholesaler, coaching centre, cricket club, manufacturer, sport tour agency, sports club, sports management and promotion agency, and sportswear shop and manufacturer located in Woodford Green. They specialise in providing high-quality cricket equipment, clothing, coaching services, and sports tours to customers in the area.

The foundation of AB Sports was laid by a group of passionate cricketers who played at the WEPL (West of England top League) and PREM 1 (premier League) levels. They aimed to revolutionise the way cricket is played, particularly in terms of batting, in the Wiltshire and Somerset region. The company was formed with the intention of designing innovative equipment that adheres to traditional techniques and values, while also being affordable for cricket enthusiasts.

Since its inception, AB Sports has thrived and become a trusted brand in the cricket industry. The company aspires to be the leading challenger brand in cricket by delivering high-performance bats and other equipment to the market. Their carefully crafted bats have gained tremendous popularity in countries like England, Australia, South Africa, and India. Many international players use AB Sports bats, although their endorsement commitments prevent the company from advertising these partnerships.

AB Sports challenges players to be different, to set their own rules, and to try new things. The brand appeals to those who have the courage to take risks and push the boundaries of the game. By offering products created by players for players, AB Sports aims to revolutionise the face of cricket, particularly in the field of batting.

When customers order custom bats from AB Sports, each bat is individually handmade by their specialist team using the highest grades of hand-selected English willow. The company strives to create bats that align with the customer's exact specifications, allowing them to select the weight, size, handle style, grip, toe guard, and shape that suits their playing style. Additional requirements can also be accommodated to create the perfect bat.

In addition to being a cricket equipment supplier, AB Sports also offers bespoke team wear and lifestyle wear to clubs and retail shops. As a family-run business, they prioritise providing expert friendly advice and excellent customer service to cater to the individual needs of cricketers. The company hand-picks all the bats they offer to ensure that only the finest bats are selected and tested for performance, balance, and pick up.

AB Sports takes pride in displaying actual photos of their equipment on their website, allowing customers to see exactly what they are purchasing. They also strive to provide a seamless online shopping experience and offer delivery options for customers' convenience.

With a commitment to quality, innovation, and customer satisfaction, AB Sports has established itself as a reliable and reputable entity in the world of cricket. Through their comprehensive range of services and products, they continue to support and contribute to the growth of the sport in Woodford Green and beyond.