Jbu

Jbu is a physical fitness programme based in London, dedicated to improving the physical, mental, and social wellbeing of its participants. The name “Jbu” is derived from the Japanese word for robust, durable, sturdy, strong, and healthy, reflecting the programme's aim to promote overall health and strength.

Jbu utilises the principles of behavioural science to motivate individuals to get and stay active. They offer free workshops and a user-friendly app that encourages everyone, from employees to local authorities and physical activity providers, to engage in regular exercise. These workshops and app provide valuable resources and guidance for individuals looking to lead a more active lifestyle.

The Jbu programme also has a unique component called “Workout For Charity. ” Participants have the opportunity to feel great while contributing to a charitable cause. The programme features a booking app that allows individuals to access local physical activity providers, who are referred to as “Super Heroes. ” This concept not only supports local businesses but also helps create a sense of community among participants.

The mission of Jbu is to improve society's physical, mental, and social wellbeing by providing inclusive and affordable fitness classes and personal training that are accessible to everyone. They strive to do so in a socially responsible, motivational, efficient, and convenient manner. The programme aims to create an environment in which individuals are motivated to be more active, resulting in improved mood, productivity, overall health, and better connexions with family, friends, and colleagues.

Through their social enterprise model, Jbu reinvests over 90% of its net proceeds back into physical, mental, and social wellbeing initiatives, helping to improve communities across the country. Additionally, 25% of these proceeds are donated to 10 national charities that focus on improving outcomes related to cancer, dementia, stroke, diabetes, Parkinson's disease, and young people's lives. These charities invest an average of 82% of their donations in charitable activities, further demonstrating their commitment to making a positive impact.

Jbu acknowledges the powerful influence of human behaviour. They emphasise that an individual's behaviour not only impacts their immediate circle, but also extends to their friends' friends and beyond. By fostering a supportive community and promoting the benefits of physical activity, Jbu aims to inspire positive change on multiple levels.

Research consistently shows the profound impact of exercise on mental health and wellbeing. Jbu seeks to challenge the perception of physical activity as merely a mandatory task by reinforcing its positive benefits to personal wellbeing. By integrating exercise into daily routines, individuals can experience improved mental health and overall life satisfaction.

Experts have found that incorporating just 22 minutes of exercise per day can offset the negative effects of prolonged sitting, such as increased mortality risk. Jbu promotes the inclusion of moderate-to-vigorous physical activity, such as brisk walking or heavy cleaning, to eliminate this risk and enhance overall health.

In addition to cardiovascular activity, Jbu encourages participants to engage in muscle strengthening activities at least two days a week. This recommendation aligns with guidelines from the Chief Medical Officer, NHS, and WHO, emphasising the importance of overall physical fitness.

Overall, Jbu is a comprehensive physical fitness programme in London that prioritises the wellbeing of its participants. Through their workshops, app, and commitment to charitable causes, they strive to create an inclusive and supportive environment where individuals can improve their physical, mental, and social wellbeing.