SJJA Association

The exciting journey of owning and operating a successful Karate club. As an SJJA Association member, you'll have access to ongoing support and resources to ensure your club thrives.

SJJA Association is a Karate club located in St. Ives, Australia. It is part of the SJJA network, which provides constant communication and business support to its associated schools. As an SJJA Association member, you'll have access to accounting, management, and payment systems, marketing materials, website templates, merchandise, supplier contacts, coaching and staff training, sales support, and proprietary technology to run your club efficiently.

One of the key benefits of being an SJJA Association member is the monthly Academy newsletter that provides regular updates and information. Additionally, SJJA franchisees have access to discounted rates with SJJA's in-house copywriter, allowing them to create unique newsletters, blogs, and web content to engage their members.

The popularity of martial arts, especially Jiu-jitsu, has increased significantly with the rise of UFC and MMA. SJJA gyms have capitalised on this trend by offering group training programmes that cater to individuals interested in martial arts and fitness. As a result, SJJA clubs have experienced rising membership numbers, which are projected to continue. SJJA members are highly engaged and proud of their club, often driving growth through positive word-of-mouth and social media.

Unlike traditional gym franchises that rely solely on membership income, SJJA Association members benefit from multiple revenue streams. In addition to membership fees, revenue also comes from private coaching and merchandise sales, including street apparel, official uniforms, and training gear. This diversification of revenue sources supports customer retention and maximises revenue per customer.

Becoming an SJJA Association member requires a low capital investment and affordable initial establishment fee, as well as fixed monthly licence fees. To operate a studio, a commercial real estate space of 150 square metres (or 1830 square feet) is required. No previous business or Jiu-jitsu knowledge is necessary, although SJJA requires every school to have a head coach of at least brown belt level. All coaches must complete the SJJA coaching course and obtain requisite training certificates and accreditation.

Prospective SJJA Association members are encouraged to visit the SJJA headquarters in Crows Nest to observe how one of the largest gyms in Australia operates. This allows them to better understand SJJA's successful business model and see firsthand the impact it can have on their own club.

SJJA provides comprehensive business knowledge and training to its Association members. You'll receive training on the systems and procedures for running your club, as well as learn key performance metrics that indicate the health of your business. By implementing Bruno's success-proven formula, you'll be equipped to bring your SJJA Association club to life and experience the rewards of owning a thriving Karate club in St. Ives.