Primera Sports | Bike Shop in Bournemouth

Primera Sports, led by Jamie, is a cornerstone of the cycling community in Bournemouth. Jamie has built a team of cycling enthusiasts who are not only friendly but also brimming with knowledge about bikes and gear, ensuring top-notch service.

As the top cycle shop on the South Coast, Primera Sports provides an expansive range of bikes, equipment, and clothing from leading cycling brands. Whether you're into road cycling, mountain biking, or a daily urban commute, Jamie’s team has got the latest trends and products to suit your needs.

Convenience is key, with two shops in Bournemouth and Poole, making it easy for Dorset locals to drop by. On your visit, you'll find a wide selection of bikes from brands like Haibike, Cube Bikes, and Merida Bikes. The staff are always on hand to help you find the perfect bike and any necessary gear.

Jamie recognises that some might prefer shopping from home, so Primera Sports offers nationwide delivery on bikes, electric bikes, and accessories. Plus, there’s a personal delivery service within a 120-mile radius of the stores, ensuring you receive your new gear quickly and hassle-free.

Customer satisfaction is paramount for Jamie, and feedback is always welcome. Primera Sports strives to continuously improve, making sure they provide the best possible service.

On top of retail services, Primera Sports, in partnership with Secure Trust Bank PLC, offers finance options to spread the cost of purchases, making cycling more accessible for everyone.

For peace of mind, insurance cover for new bike purchases is available through Gator Bikesure Limited, offering protection against theft, damage, and including replacement cycle hire.

Jamie’s dedication and passion for cycling are evident in the comprehensive range of products and services Primera Sports offers. Whether you're looking for a new bike or need repairs and maintenance, Primera Sports stands as the dependable destination for all things cycling in Bournemouth.