John Smith, the organiser of the London Basketball Association (LBA), wanted to reach out personally to the sports community.
Founded in July 2012, the LBA is a registered charity focused on positive social change in disadvantaged London areas through basketball. John's mission is to inspire Londoners to engage with the sport and enjoy its many benefits. The aim is to create a basketball community that's open to everyone.
John pays particular attention to providing opportunities for young people to get involved. Programmes like the Young Hoopers, running from January to March 2024, are designed to nurture young talent. There are also scholarships available through the ROC Framework to help aspiring players develop their skills.
Beyond talent development, John actively involves the wider basketball community. The LBA organises school leagues and competitions, making basketball a key part of school sports. They offer pathways for individuals to become certified coaches or officials, with the chance to earn £20 per hour.
If anyone's keen to join the LBA community, memberships are available. These come with exclusive benefits, special offers, and early access to events. John takes pride in the LBA's success in certifying coaches and officials and in welcoming volunteers and interns each year.
The LBA's efforts haven't gone unnoticed—they've received awards and maintain a strong social media presence, especially on Facebook and Instagram, to keep everyone updated on their activities and success stories.
John is always encouraging people to volunteer and support the cause, regardless of their basketball background. He values diverse skills and welcomes suggestions for improving their work.
In short, John Smith, through the London Basketball Association, is dedicated to promoting basketball and driving positive change in disadvantaged London communities. By focusing on youth development, engaging with schools, and creating a vibrant basketball community, John aims to inspire Londoners to embrace the sport and enjoy its benefits.