East Coast Rugby Football Union Inc

Heartland Championship rugby runs through Ngāti Porou East Coast, also known as the East Coast Rugby Football Union Inc, based in Ruatoria. Founded in 1921, the union supports domestic rugby competition and tracks squads, fixtures and results tied to Heartland Championship seasons. The union also maintains records of representative players and connects local clubs under the Heartland and Rugby Union pathway for players in the East Coast region.