A W Football Coaching Ltd, based in Erith, is a leading football club and sports school catering to children ages 18 months to 16 years. With a focus on creating forward-thinking players, the club aims to make the introduction to football fun and memorable while fostering a love for the sport.
Established in 2010 by founder Alex Warner in Catford, South London, AW Football Coaching began with just two children attending a single session. Since then, the club has grown exponentially and now offers 18 under 5's classes per week, including three technical sessions. One of these sessions is filled with 100 enthusiastic children each week.
With a team of 15 dedicated coaches, AW Football Coaching seeks to make a positive impact on children's development. Their programmes currently reach over 1500 children in the South London and north Kent areas, with an additional 250 children receiving coaching in local nurseries and schools.
What sets AW Football Coaching apart is their holistic approach to coaching. Their carefully selected coaches take on a significant role in each child's learning and development, aiming to make a lasting impact both on and off the field. The club emphasises the importance of play, creativity, and imagination in their coaching philosophy, intending to instil these qualities in all their young players.
The club prides itself on providing the best quality coaching in a fun and safe environment. AW Football Coaching's goal from day one has been to create football classes centred on children, ensuring that every child receives individual attention and progresses with a smile. With their personal touch, founder Alex Warner and coach Terry have managed to maintain a sense of community as the club expands and evolves.
Customers have been effusive in their praise for AW Football Coaching. Parents have reported significant positive changes in their children's behaviour and social skills since joining the club. Testimonials speak to the dedication and passion of the coaches, emphasising the impact they have had on the children's lives.
In addition to their regular coaching sessions, AW Football Coaching offers futsal coaching, advanced football coaching, toddler football coaching, half-term football courses, after-school clubs, and fun football parties. The club organises AW Tournaments attracting players from across the region, providing a platform for young footballers to showcase their skills.
AW Football Coaching Ltd is committed to their mantra of “Trust the Process. ” By creating a positive and nurturing environment, they strive to help children be the best they can be both on and off the field.