Australian Swim Schools Association

The Australian Swim Schools Association Ltd (ASSA) is the national peak industry body for swim school businesses in Australia. It is a not-for-profit organisation created by swim schools, for swim schools. ASSA's main objective is to enhance the learn-to-swim and water safety industry through its network of member swim schools.

What sets ASSA apart is its sole focus on swim schools and its unique constitution where swim schools are the voting members. This ensures that the organisation truly represents the needs and interests of its members. ASSA is committed to providing leadership through inspiration, advocacy, and service.

One of ASSA's core purposes is to promote learning to swim on a global basis with a local impact. It believes that learning to swim should be accessible to everyone, as the lifelong health, safety, fun, and fitness benefits of swimming are essential for all. ASSA supports its member swim schools by providing them with a range of products, services, and professional development opportunities to significantly enhance their business operations.

ASSA's services cover various aspects of swim school operations, including methodology programmes, business operations, education, advocacy, consultation and engagement, inclusion, legal and industrial relations services, and professional development conferences, webinars, and events. Through these services, ASSA helps its members stay up-to-date with industry best practises, improve their teaching methods, and navigate legal and regulatory requirements.

ASSA's commitment to its members is evidenced by the testimonials from ASSA members themselves. Swim schools across Australia and even Hong Kong have praised ASSA for its support, professional development opportunities, and networking capabilities. Members value ASSA's role as their voice, aiding progress, sharing updates on industrial relations, and facilitating development and networking opportunities. The association is recognised for its drive to enhance the swim school industry through innovative initiatives.

In addition to supporting its members, ASSA also fosters global connexions in the professional aquatic field. It has official partnerships with various organisations and institutions, both in Australia and internationally. These partnerships contribute to ASSA's mission of promoting learning to swim on a global scale.

If you are a swim school business looking to enhance your operations and be part of a supportive network, joining ASSA is highly recommended. The organisation offers associate membership and facilities membership options, ensuring that there is a membership package suitable for every swim school.

In conclusion, the Australian Swim Schools Association is the go-to organisation for swim school businesses in Australia. With its focus solely on swim schools and its commitment to enhancing the industry through leadership, inspiration, advocacy, and service, ASSA provides valuable support, resources, and networking opportunities to its members. Joining ASSA is a way to be part of a community that values the importance of learning to swim and water safety, and strives to make it accessible to everyone.