AIA Vitality MiniRoos was launched on the 3rd February 2015 by FFA CEO David Gallop, along with Socceroos legend & AIA Vitality MiniRoos Ambassador Brett Emerton, Westfield Matildas & AIA Vitality MiniRoos Ambassador Steph Catley and current Socceroo & recent AFC Asian Cup winner Tomi Juric.
Designed for kids of all abilities, aged 4 – 11 years, the nation-wide initiative uses short, game-based sessions to introduce the sport of football to newcomers in an inclusive way. It focuses on learning new skills, being active, making life-long friends and, potentially, unearthing the next generation of Socceroos or Matildas.