Swimming for most people is a life skill - not a sport. Being able to survive in water is critical for populations worldwide , as drowning is one of the biggest accidental killers of children under the age of five years. We have all been touched by stories of children drowning in eskies, bathtubs and backyard swimming pools, lakes, rivers, dams and at the beach. Vitarose believes many of these tragedies could have been prevented by implementing safety practices in and around water and teaching children water safety and swimming skills.