We want to help every woman live their best life by creating Beautiful connexions with a positive community that inspires them, an Unstoppable body through the right kind of movement and nutrition, and a Fearless mindset by learning new things and embracing new challenges.
Being a BUF Girl isn’t about competition, body image or comparison. It’s about friendship and community. It’s about healthy bodies AND healthy minds. Furthermore, it’s about inspiring, supporting and celebrating each other as the beautiful women we all are, in our own unique ways.
Besides, it’s about forgetting about working out to chase a shallow ideal of beauty, and training because of how it makes us feel – happy, healthy, balanced, alert, calm, centred, strong, powerful, beautiful, unstoppable, fearless… it’s about training for the love of it.